A recent letter reveals that Netflix is more concerned about Fortnite than other streaming services.


According to Netflix, HBO, Hulu, Amazon Prime or even the future Disney + do not pose the biggest threat to their entertainment empire. No, the company seems to think that its biggest competition is Epic Fortis.

"We are competing (and losing against) Fortnite more than HBO," Netflix said in a recent letter to shareholders. "When YouTube fell overall for a few minutes in October, our audience and our listings have multiplied ... There are thousands of competitors in this highly fragmented market that are competing to entertain consumers and have few barriers to the entrance for those who have a great experience. "

Netflix goes on to say that they are not particularly concerned about a particular competitor and instead choose to focus on improving the Netflix experience for their subscribers. We do not know how this recent price increase from US customers will help improve the Netflix experience, but we assume they have a lot of confidence in the value of their original content.

However, it is difficult to discuss the assessment of the situation by Netflix. We hear many companies look inside their own boundaries of the entertainment world to identify their competitors. However, Netflix realized they were fighting over the time spent in front of a screen. As the company notes in its report, YouTube apparently monopolizes more screen time than any of the major video streaming services.

Regarding Fortnite, Netflix seems less worried about Fortnite "stealing" customers directly from their service, and more worried about how the game seems to attract people (especially younger users) and encourage them to dedicate more time on the screen than playing Netflix. They can keep their subscription while they play Fortnite and watch YouTube, but they are right to fear that people realize they are not using Netflix as their primary source of entertainment and are canceling their subscriptions.

Be that as it may, it's interesting to hear one of the world's largest entertainment service providers, referring directly to YouTube and Fortnite as a serious competition in an ever-changing digital landscape.

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