• The Vodafone Play and Idea Movies & TV apps will contain Sun NXT content.
  • Vodafone Idea customers will also have access to Sun TV channels.
  • Sun NXT has more than 30 live TV channels and 4,000 movies.

Vodafone Idea announced Monday its strategic partnership with Sun TV Network to operate its OTT Sun NXT platform. With this new partnership, more than 50,000 hours of content exclusively on Sun NXT will be broadcast to Vodafone Idea customers, the operator said in a statement. Regional content available on Sun NXT will be available to Vodafone Idea customers via the Vodafone Play and Idea Movies & TV apps. The OTT platform is aimed especially at the Tamil public, Telugu, Kannada and Malayalam.

By partnering with Sun TV, Vodafone Idea has expanded the regional content package on the Vodafone Play and Idea Movies & TV apps. The operator announced that Sun NXT would broadcast more than 30 live TV channels, 4,000 movies and a list of TV shows, music videos and short-form content via native apps. Vodafone Idea customers will have access to TV channels such as Sun TV, Gemini TV, Udaya TV and Surya TV, among others, in addition to popular TV and movies in Tamil, Telugu, Kannada and Malayalam via the Internet access. Sun NXT available on the Vodafone. Play and Idea Movies and TV Apps.

"We are excited to partner with Sun TV Network to provide enhanced entertainment to our customers by delivering high-quality regional content on Vodafone & Idea's mobile apps," said Sashi Shankar, Vodafone Idea's Director of Marketing, at Vodafone Idea. a statement. "When it comes to content, we are particularly focused on entertaining our customers with their consumption, language and culture, and we believe video and the local language are the new drivers of growth in consumer spending. digital content, especially in southern markets India: Regional content creates an affinity between consumers. "

Launched in June 2017, Sun NXT has become one of the leading OTT platforms for viewers in South India. He brought such films as 96, Ratsasan, Tik-tik-tik, Raajakumara, Tagaru, Agnyaathavaasi, Jai Lava Kusha, Uncle and Abrahaminte Santhathikal. There are also TV shows such as Nayagi, Lakshmi Stores, Chandrakumari, Kalyana Veedu and Kanmani. All these titles are likely to reach new viewers thanks to the latest agreement.

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